Canon India announced the launch of 23 next generation digital camera and camcorder products of its camera division. The launch also introduced technologies in sync with the youth trends and lifestyle of today.
At the launch Canon unveiled products from Canon’s Imaging Communication Products division which included 8 Digital Compact Cameras, 12 Digital Video Camcorders, 1 Digital SLR and 2 Selphy printers.
The first revolutionary technology introduced is the “Flash Memory” in the new Canon HF10 dual flash camcorder. This technology offers dual advantage to the customer and makes it possible to reduce the size of device and make it a compact stylish package. Battery life is extended with the use of flash memory, as less power is required to operate the camcorder as compared to other storage media types.
The camcorders have other interesting features like quick start to offer ease and convenience to the customers. With the user-friendly and compact HF series camcorders, users can enjoy upto 6 hours of high-quality HD video footage (using Long Play mode) and a 16GB internal flash memory is offered by HF10. Flash memory storage allows HF10 to be designed in a compact and lightweight form factor that fits comfortably in the user’s hands. Flash memory also offers the advantages of fast read and write speeds for storing video recordings.
With the launch of the dual flash camcorder, Canon claims it to be the only company offering all formats of video camera offering including High definition, Cassette, DVD and now flash with HF10. The range also includes features of advanced zoom which is the highest in the industry at 45x in a compact body.
The camcorders also come with additional features like Instant Focus, Video light , a new user interface and search function in the review mode and are other features which have been introduced. Canon Digital camcorders currently contribute 10% to the camera division turnover and this new launch is expected to increase this contribution to 20% by Dec 2008.
Canon also unveiled their new digital compact camera products with the latest technology on face select and track, motion detection and AF ”point” zoom. In face select and track, the main subject always stays within the frame and the camera tracks the subject. In Motion Detection, the camera ensures clear pictures even if the subject moves.
This is achieved due to automatic adjustment of setting. AF Point Zoom technology enables the user to review one main subject within a wide frame pre and post shooting. The new launch includes Selphy printers with more lifestyle look with curvature which offer more options for creative printing.
The digital camera now comes in new body colours, robe design axiz and different curves and shapes. In the D-SLR portfolio, there is a new feature of ‘live view’ alongwith higher megapixel. The EOS 450 D features Canon’s EOS Integrated Cleaning System, Live View Function, a powerful DIGIC III Image Processor, plus a new 12.2 megapixel CMOS Sensor and is available in a kit with the new EF-S 18-55mm f/3.5-5.6 IS lens with Optical Image Stabilizer.
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